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With the right graphic design, this can be an effective strategy. ClassPass has taken the opportunity to highlight its catchy tagline by pasting it over its ad’s image, front, and center.

“Try two weeks free” is about as clear as it gets. People need to know what action you want them to take next. ClassPass puts the benefit of their product upfront: not having to commit to one type of exercise. For example, “water-resistant” might be a feature of the watch you’re selling, but the fact that you can know what time it is, even while swimming, is the clear benefit. A classic copywriting trick is to describe the benefits of your product rather than the features.

It’s also a good reminder that you don’t have to say everything in your ad. This is a tried-and-true online marketing strategy that even the most beginner brands can make use of. If you click on this ad, you’ll be taken to a landing page that describes the product-and why it’s valuable-in more detail. Note: there’s a fine line between using cute images of puppies to express the mood of your brand and misleading viewers with clickbait.

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This friendly, sleepy dog has nothing to do with the software for sale, but it makes me curious. I don’t know about you, but my thumbs slow down for cute dogs when I’m scrolling through my Facebook feed. In just 21 words, Airtable describes its major value proposition (a platform for designing flexible editorial workflows) and engages viewers with a question. Sometimes referred to as “image ads,” photo ads are a simple, effective way to build brand awareness and engagement. Then read our more detailed guide to advertising on Facebookto learn about audience targeting, best practices, specs, and more.

In the right column (and below, for your convenience), you’ll find the list of all different Facebook ads formats we selected.Ĭheck them to see how other brands are advertising on Facebook, or click on the one you are planning to use and read our tips to create your own great Facebook advert.Īre you ready to unleash your creativity and boost your Facebook Ads results? Browse this collection of some of the best Facebook ads to get started. Find out what works for other brands before creating your own. And if you decide to put money behind that content, you’ll want to make sure your efforts pay off. Posting on your Facebook business page is no longer a guarantee that your followers will see your posts.

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As organic reach declines, knowing how to create effective Facebook ads is more important than ever. It also gets the creative juices flowing and help you come up with your own original ideas. Looking at Facebook ads examples is one of the best ways to learn how to create your own. He also reared his head in Sea of Thieves as a ship figurehead in the Spartan set, and showed up in Fortnite.Facebook ads are a science and an art. Master Chief is one of the icons of the Xbox, which means he’s a common choice for cross promotion. You can hear a sample of Waze’s new Halo-themed content, including a warning about heavy traffic from Escharum, over at Xbox Wire.

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You can also have Master Chief update you in English, Spanish, French, and Portuguese.

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Not only will the tones of Master Chief or Escharum guide you along roads, but drivers can also change their in-app car icon to a Warthog or Ghost, and apply one of the two characters to their profile.

This limited-time feature promotes the upcoming Halo Infinite, which is currently planned for a holiday 2021 release on Windows PC, Xbox One, and Xbox Series X. Drivers can pick between either the Banished War Chief Escharum or my boy Master Chief, who will offer gruff navigation guidance and color commentary. Thankfully, Google’s navigation app Waze has a newly announced feature that will allow drivers to activate a Halo theme. Driving a car is OK, I guess, but it’s not a very “gamer” activity.

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